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The Sunday Show cover image

Using AI to Engage People about Conspiracy Beliefs

The Sunday Show

NOTE

Identity Over Accuracy: Understanding Sharing Behavior

Research shows that partisanship and identity significantly influence people's online sharing behavior, often overshadowing the truthfulness of the content. While it appears we're in a post-truth era where accuracy is disregarded, a deeper analysis reveals that individuals' beliefs about accuracy diverge from their sharing habits. People tend to share both true and false claims freely, driven mainly by identity alignment. However, when assessing the truth of claims, they tend to recognize true information as more accurate, regardless of its alignment with their identity. This distinction highlights the complex relationship between perception of truth and behavior on social platforms.

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