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Attract with Value, Not Announcements
Growing a community effectively requires offering valuable resources or experiences rather than simply announcing the community's existence. Instead of inviting people to join a community directly, providing a free workshop, PDF, or cheat sheet engages and attracts them. By offering tangible benefits and making it easy to access these resources, individuals are more likely to join the community organically, akin to inviting guests to a backyard gathering only after establishing a connection through shared value.