Retool CEO David Hsu on Finding Product-Market Fit via Sales
ACQ2 by Acquired
00:00
Early Customer Engagement and Sales Strategy
Early engagement with customers can provide crucial insights for startups. Sales can be underrated initially but can offer valuable information about customer perceptions of the space, the problem, and the solution. In the early stages, outbound sales efforts were essential as there was no inbound traffic. The strategy involved sending emails to potential customers. Iteration and pivoting became necessary when initial outreach yielded minimal responses.
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