
206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
Specificity and Specialization Bring Benefits
By being specific and specialized in your services, you can constrain relationships positively, create clear scope and pricing, anchor on value, simplify your expertise, and improve the quality of your products. Specializing horizontally while being specific vertically allows for mastery, predictability, profitability, training opportunities, and focused delivery of high-quality services.
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