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“They Tried to Kick Me Out!” Whole Foods CEO REVEALS How to Live in LOVE When People BETRAY You
The School of Greatness
**Business purpose to serve customers create value **
Every business possesses a higher purpose that extends beyond merely making profits. While generating revenue is essential for survival, the true purpose of a business lies in its ability to create value for customers. This management philosophy, known as conscious capitalism, emphasizes that businesses should serve a meaningful purpose, akin to how professionals like doctors and teachers operate with a commitment to service rather than just financial gain. Companies like Whole Foods, Google, and Amazon exemplify this by articulating their higher purposes, such as nourishing people or organizing information, which guides their operations. The prevailing belief that business exists solely to make money damages its perception and contributes to negative sentiments, as many equate wealth with malice. Recognizing that profits are a byproduct of value creation rather than the ultimate goal can shift public perception and reduce disdain toward successful individuals and businesses.
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