Dopamine: Reinforcement, not Reward

Dopamine is not a reward chemical, but a reinforcement chemical that drives individuals to keep pursuing activities. It plays a role in encouraging one to do more and continue the behavior, whether positive or negative. The distinction between easy dopamine (instant gratification) and hard dopamine (earned through effort) is crucial. While adults have the choice to potentially harm themselves by seeking addictive behaviors, the concern lies in companies targeting and addicting children without consent. Understanding the nature of dopamine can help differentiate between healthy and harmful behaviors, especially in the context of addiction.