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504: Market Research for Product Innovation – with Chip Chomyn
Global Product Management Talk
Understand Your Purpose to Drive Success
Focusing on the underlying purpose behind a business is essential for clarity and direction. Understanding 'why' the business exists enables individuals and teams to maintain focus on their core mission. It can transform perceptions; for instance, what seems like merely conducting market research is, at its heart, about empowering businesses to make informed decisions. Emphasizing a mission centered around client support fosters a deeper connection to the work and motivates daily efforts. Ultimately, articulating and remembering the 'why' enhances motivation and aligns actions with broader goals.
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