The CEO should be responsible for go to market strategy. If a chief revenue officer is a marketing person, everybody's going to go with the CRO. Having leaders own that and set direction is one of the most critical pieces.
Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.
He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.