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The Art of Negotiation: The Balcony and The Bridge | Dr. William Ury

The Art of Charm

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Uncover Interests in Negotiations

In negotiations, it is crucial to move beyond positions and uncover the underlying interests, needs, and concerns. By asking 'why' to understand the reasons behind each party's stance, negotiators can explore creative solutions that satisfy both sides. Successful negotiators focus on finding mutually beneficial outcomes, akin to opening a window in the next room to provide fresh air without causing a draft.

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