Fitness Video Ideation and Creation Process

The process of creating fitness videos involves using Workflowy to organize ideas and transfer them into PowerPoint presentations without full scripts. The ideation process can be inspired by trends, personal expertise, and audience questions. Video ideas are often generated based on Scott's suggestions, personal knowledge, and troubleshooting perspectives. The decision-making process also involves addressing general concepts and troubleshooting problems faced by viewers. Additionally, audience questions and community feedback play a significant role in inspiring video topics. The goal is to eventually cover all possible fitness-related questions through videos. The final decision on video topics is influenced by filtering through Scott's perspective of relevance to the audience. Researching popular video topics on platforms like YouTube helps understand audience preferences. Overall, the fitness video creation process is a strategic blend of personal expertise, audience interaction, and trend analysis to provide relevant and valuable content to viewers.