The Impact of Self-Promotion and Financial Struggles in the Artistic Industries

TikTok and social media have drastically influenced how artists promote themselves and gain recognition, with platforms like TikTok becoming crucial for artists to gain visibility due to the minimal financial opportunities in the music and writing industries. Artists are now compelled to self-promote on platforms like TikTok, even though it can feel embarrassing and inauthentic. The shift towards self-promotion has led to a scenario where artists are seen fighting for recognition in platforms that have significantly reduced their income potential. The democratizing nature of social media has allowed for more visibility for artists, but the financial aspect remains a challenge, forcing many artists to rely on brand deals and other sources of income rather than their art alone. This has created a scenario where success as an artist and as an influencer may not be compatible, illustrating the complexities artists face in the modern artistic landscape.