The insight behind the title 'Atomic Habits' lies in the idea that one falls to the level of their systems, not their goals. The term 'atomic' is chosen for three reasons: first, to emphasize that habits should be small and easy to do; second, to highlight that habits are like fundamental units in a larger system, building towards one's overall lifestyle or routine; and third, to signify the immense energy or power that can result from small changes accumulated over time. This encapsulates the book's narrative arc: making small changes, layering them into a larger system, and achieving powerful results.

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