AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min snip
Rapid Response: 5 memorable lessons from 2023
Masters of Scale
Utilizing Pop Culture in Social Media Marketing
Using micro moments of society's infatuation and pop culture references can engage potential clients, even for 'boring' businesses like law firms or asphalt companies. For example, a law firm made a clever and silly video on Instagram, resulting in increased comfort and business inquiries. Similarly, an asphalt business owner started making TikToks which doubled their business revenue, demonstrating the impact of pop culture in marketing. Contextualizing content for different social media platforms is crucial, as the audience and demographics vary between platforms, and simply distributing the same content across all platforms doesn't guarantee success.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode