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My First Million cover image

A Masterclass On Hiring A CEO To Run Your Company ft. Andrew Wilkinson

My First Million

NOTE

Identifying the potential CEO’s Key Strength - “What’s Their Hammer?”

When selecting a potential CEO, it is essential to look for someone who understands the target customer base and sales channels of the company. It is crucial to identify the candidate's key strength or 'hammer' in either marketing, sales, operations, finance, or product. By recognizing their primary approach in growing companies, such as through marketing campaigns, sales team expansion, or product development, one can assess their potential to scale the business effectively and strategically.

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