Design Matters with Debbie Millman cover image

Best of Design Matters: Kevin Kelly

Design Matters with Debbie Millman

Exploring the Inevitability of Technologies and the Evolution of Branding Symbols

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Technological advancements and the development of branding symbols demonstrate a universal trajectory across different continents and time periods. The emergence of religious symbols around 10,000 years ago marked the beginning of branding beyond consumerism, evolving into flags, family crests, and brand marks. The simultaneous creation of symbols in various regions suggests an inherent human need to signify a relationship with a higher power or community. This initial step towards abstraction through symbols showcases a powerful and innovative form of communication and identity representation.

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