Technological advancements and the development of branding symbols demonstrate a universal trajectory across different continents and time periods. The emergence of religious symbols around 10,000 years ago marked the beginning of branding beyond consumerism, evolving into flags, family crests, and brand marks. The simultaneous creation of symbols in various regions suggests an inherent human need to signify a relationship with a higher power or community. This initial step towards abstraction through symbols showcases a powerful and innovative form of communication and identity representation.
Digital visionary, bestselling author, founder of the popular Cool Tools website, and Co-Founder and Senior Maverick of Wired magazine—Kevin Kelly joins to talk about his career, his new book, and his radical optimism about the future of our world and humanity.