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How Eating Got Complicated
The Happiness Lab with Dr. Laurie Santos
The Power of Storytelling in Influencing Preferences
Studies show that people's reward centers fire more for Pepsi than Coke in blind tests due to Pepsi having more sugar. When people are told it's Pepsi while drinking, their reward centers fire less. This indicates that not knowing what something is can make people like it more. Simply labeling things differently can make them more enjoyable. The power of storytelling can influence our perception and enjoyment of food, making it taste better and more delicious.
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