Laws of Power: How to Use Them to Your Advantage

The author discusses the third pattern in the 48 laws, which involves using flashes of insight for evil purposes. Specifically, he explains how to create a cult by attracting attention through vague and deceptive language, promising something transformative while maintaining a cloud of uncertainty. The use of fancy titles, numbers, and new words adds a sense of specialized knowledge. It's like he's writing a guidebook on scamming people, revealing the trend of authors explaining their own scams in their books.