Extra: Why Is 23andMe Going Under? (Update)
Freakonomics Radio
Short-term Fun vs. Sustainable Profit in Wellness Products
Monetizing wellness products can be challenging as short-term fun items, like one-time use products, might not ensure sustainable profit. A key challenge lies in creating consumer goods that offer repeated value and need, not just a one-time experience. While novelty items can be appealing for a single purchase or as gifts, they might not lead to long-term customer engagement and profitability. Success in the wellness industry hinges on developing products that provide ongoing benefits or solutions to consumers, rather than limited, one-off experiences.
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