Use Tools Built for Purpose

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Using tools designed for specific purposes is key to enhancing workflow efficiency and collaboration. Rather than seeking a one-size-fits-all solution, embracing tools tailored to communication, planning, and resource management can lead to better outcomes. The misconception of finding a Swiss Army knife tool that can do everything often results in the misuse of tools like email and text. While it may be tempting to minimize the number of tools used, having dedicated tools for different tasks, such as using an axe for chopping trees instead of a Swiss Army knife, accelerates productivity and effectiveness in completing tasks across various domains.

Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.