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174: Everything is Chemistry (w/Drs Andrea Love & Jessica Steier)

Conspirituality

NOTE

The Importance of Emotional Resonance in Communicating Data

Accurate and credible scientists strive to present data, but it's important to acknowledge the emotional component that can lead people to believe in misinformation. People often form communities around these beliefs, like chronic line, anti-vax, or organic food. To effectively communicate new information, it's crucial to understand the underlying motivations behind their choices.

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