32sec snip

Decoder with Nilay Patel cover image

Guest host Hank Green makes Nilay Patel explain why websites have a future

Decoder with Nilay Patel

NOTE

Distribution and Format Affect the Shape and Creation of Content

Content creation is often hailed as the most crucial aspect in media, with the mantra 'content is king' being repeated constantly. However, taking a step back reveals that distribution plays a significant role, as seen in the influence of the internet on content creation. There is a correlation between what platforms want and what content creators provide, as highlighted by the example of the band New Order's creation of the song 'Blue Monday' to suit the format of a 12-inch single. Both distribution and discovery have a substantial impact on the content that is produced across various platforms.

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