If Books Could Kill cover image

Atomic Habits

If Books Could Kill

00:00

British Cycling Success Story

  • James Clear attributes British Cycling's success to the 'marginal gains' concept introduced by Dave Brailsford.
  • This suggests small improvements aggregated to significant change.
  • However, the increase in government funding through the National Lottery played a key role, enabling investments in resources like better bikes and staff.
  • Brailsford's arrival coincided with increased funding and the first gold medal win since 1908 came shortly after in 2000.
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