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A Roadmap for Today’s Entrepreneurs

HBR IdeaCast

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Entrepreneurship as an Ethical Activity

Entrepreneurship should be founded on a reason for existence beyond just profit-making to be sustainable. The focus should shift from simply addressing minor inconveniences for well-off customers to tackling more substantial and challenging problems. An ethical approach to entrepreneurship is emphasized in a longitudinal study showing that companies driven by a sense of ethics rather than profit are more likely to last and create meaningful impact.

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