2min snip

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

NOTE

All blacks target market

Over 80 percint their audience live off shore. And so that the kayd really is a new zealand when it come ragby e'e. We do big campaigns before, before its worlwe send the orblaks out andto the community. Ut, about connecting with our local fan base here,. A, we sent out three orblacks, and of three orblaks to different parts of the country. The only way and connect with the olbaccestor digital sut an ieably powerful toll for us.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode