Building a broad platform to observe user behavior requires the ability to survive for a long time with effectively infinite runway. Without product market fit, this method only works if the business can survive for the long term. It's important to have product market fit in one area before expanding the platform. A platform that has nailing product market fit in one area gives permission to broaden and explore other possibilities. Ideally, the ecosystem should do surprising things, but compounding growth dominates linear growth over time. People care about status, belonging, and being cool, which can influence their choice of community or platform.
What is up PartnerUp?!
If you try to build a product, platform, community, or ecosystem like an engineer or architect, you will fail. Every time.
If you view it as a garden, you just might succeed.
Alex Komoroske is one of the most fascinating thinkers in business, and his wildly popular illustrated and emoji-based decks on how to build a platform ecosystem and how large companies are like slime molds have created breakthroughs for startups large and small.
We talk about whether all this abstract stuff is just a load of bull, why it has to come from the bottom up, and how to put it to use. We also dive into the problem of measurement, and why sometimes the most important stuff is what can’t be measured - and how to convince your boss of this!
Never miss an episode by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of the episode.
Share the episode with your commentary on LinkedIn and hash #partnerup #partnerhacker. We love to hear your thoughts on each episode, and would love to comment and share back!
Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe NOW to our new newsletter at https://partnerhacker.com/
Mentioned on today’s episode:
Gardening Platforms:
https://docs.google.com/presentation/d/1cY95dRixFho0pMIlrEFcGL_XKVy9vnE4NGOD6TQMj50/view#slide=id.ge22ac2ec66_0_94
Slime Molds: https://komoroske.com/slime-mold/
FLUX Collective: https://read.fluxcollective.org/