Strengthening the Relationship with the Future Self

Research indicates that individuals who perceive their future self as distinctly separate from their current self demonstrate poorer financial decision-making, specifically in the context of saving for future rewards. This neural distinction leads to a diminished likelihood of investing in the future. To improve this relationship, strategies akin to those used by charities can be employed. Charities effectively deepen emotional connections by vividly portraying recipients, which in turn encourages financial support. Utilizing emotional storytelling and enhancing the vividness of a future self can also foster a stronger attachment, motivating individuals to prioritize their future well-being and make more prudent financial choices.