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#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas
The Danny Miranda Podcast
The Importance of Brand Strength and Repertoire Buying
A niche is like a small hole in the wall, where you won't thrive. Bryan Sharp believes that most people are repertoire buyers, needing to sell to many people infrequently and some people frequently to enjoy brand strength. However, there are a few brands like Tesla and Apple that become part of people's identity.
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