The Disaster Business: Opportunities and Challenges

The disaster business presents opportunities in chaos and volatility, as there is potential to make a lot of money and create value. Setting up landing pages and running Google ads immediately after a disaster occurs can lead to receiving thousands of calls. It's crucial to have a process to gather people's information and inform them about the services. The business model includes obtaining local phone numbers and addresses, as well as choosing brand names that are local but not too specific. Overcoming the challenge of responding to a large volume of calls and automating the process becomes essential. The business offers the opportunity to rebuild and restore things after natural disasters, even though initially, it might seem a daunting task for someone with no prior experience in such situations.