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It’s The Most Taboo Business Model We’ve Ever Seen
My First Million
Building a Thought Leader Business Model
The key strategy is to build popularity online, positioning oneself as a thought expert through blogs, podcasts, and social media. This popularity is then leveraged to create a community with membership fees of around $200-$300 annually. Additional revenue streams are introduced through hosting paid events and offering courses priced between $1,000 and $2,000 each, following a tiered pricing strategy. The focus is on continuous growth, creating a business centered around a specific lifestyle or idea, such as 'good inside'. This model, exemplified by Mark Sisson's 'Good Apple,' emphasizes transitioning from a thought leader to offering courses, building a community, and eventually launching higher-tier memberships for sustained revenue.
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