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MCO research & news from Italy
Sportonomic
Ownership, Club Longevity, and Monetization in Football Clubs
Fully owned clubs hold greater significance for fans than partially owned ones. Clubs with longer tenure in a multi-club ownership arrangement enjoy higher perceived support from fans. Longer club involvement in multi-club ownership enhances fan awareness and likelihood of support. Monetization opportunities arise from cross-club support by attracting sponsors interested in multiple markets, such as the recent Puma deal with CFG sponsoring six clubs. Collaborative support among fans across all clubs leads to increased visibility and audience engagement.
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