Reaching Out to Prospects and Building Your Customer List

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Having a list of prospects allows you to start reaching out to potential customers early on, even before they become customers. Building a relationship with prospects through multiple touch points is essential, as it takes numerous interactions before they consider working with you. By interacting with prospects and leaving traces of your ambition, you can tailor your product to suit their needs. Engaging with early prospects helps in understanding what the product needs to look like for them, thus making it a more achievable goal to convert them into paying customers.

Today, you get a glimpse into an ongoing marketing experiment for Podscan.fm. What if I can frontload value for my future customers even before they sign up?

Here's why I chose to create a Dream Customer List and how it will help me jumpstart customer acquisition.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/the-power-of-the-dream-customer-list

The podcast episode: https://tbf.fm/episodes/323-the-power-of-the-dream-customer-list

Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw