1min snip

Created with Jon Youshaei cover image

Meet MrBeast’s Secret YouTube Consultant (Paddy Galloway Interview)

Created with Jon Youshaei

NOTE

Short-term Loss, Long-term Gain: The Value of Learning through Change

Short form videos like YouTube shorts and TikTok have become a popular way to engage audiences. Creators can test new formats and gain feedback by trying different concepts. One example is a format where a person goes to people's homes, rings their doorbell, and asks how they made money. This concept, with a thumbnail of someone opening the door, proved to be click-worthy and engaging. However, it's important to note that sometimes unexpected things can happen, like viewers mistaking an actor in the video for a real person.

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