A Thorough Examination with Drs Chris and Xand cover image

S3. Ep 8 - Activity Revolution

A Thorough Examination with Drs Chris and Xand

00:00

10-Minute Shake-Up Campaign for Children's Physical Activity

A recent survey by Sport England revealed that children, especially girls and those from ethnic minorities, are facing challenges in maintaining pre-pandemic levels of physical activity, particularly when not in school. Recognizing this issue, the 10-Minute Shake-Up campaign was launched to promote movement and play through simple games in collaboration with Disney. Despite the potential conflict of working with a company that provides screen time, the campaign prioritizes the importance of getting children active and addressing parents' concern about the fun factor to ensure children's engagement in physical activity.

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