Animation as a Pathway to Prosperity

A national radio program initiated by the studio had to be canceled due to concerns from Walt regarding its quality. Meanwhile, Walt generated substantial revenue by selling original art, and K. Kaman managed a lucrative merchandise operation for the Disney franchise. This operation proved to be exceptionally profitable, surpassing the earnings from the film productions themselves. By May 1938, K. Kaman reported sales of $2 million in toys and handkerchiefs associated with 'Snow White,' suggesting that animation could serve as a viable solution to economic challenges during the Depression.