2min snip

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#270: Vannevar Bush (Pieces of the Action)

Founders

NOTE

Innovation Is Pronounced in Maturing Industries

Innovation often flourishes in industries that are still evolving and where competition remains fierce, as opposed to maturing industries where companies become complacent. In saturated markets, established firms are resistant to major improvements that could disrupt their profitable, status quo business models. The case of James Dyson's bagless vacuum illustrates this resistance, as existing vacuum manufacturers prioritized their profit from selling bags over adopting superior innovations. This phenomenon highlights that prosperous companies lack incentive to innovate, while struggling firms can't afford the risk. Therefore, in contrast to maturing industries that tend to stagnate, young industries are often ripe with fearless pioneers willing to take risks and innovate. Furthermore, selecting an industry where the original founders are still actively involved can signal potential for growth and innovation, as these founders are likely to drive progress and prevent stagnation.

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