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The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)

In Depth

ADVICE

Cross-functional Collaboration

đź’¬ "We'll solve the big things. We'll remove the rocks from them. We'll when there's disagreements and need another party to come in, we'll get involved."

  • Push collaborative work down to the respective teams (e.g., product marketing meeting with product).
  • Leaders should address high-level disagreements and roadblocks.
  • Foster direct communication between counterpart roles in different departments (e.g., product marketing with product, and with sales).
  • This direct communication enables faster problem-solving and stronger relationships.
  • This frees up leadership to focus on customer interaction and higher-level strategic initiatives.

Key takeaway: Empower teams to collaborate directly to improve efficiency and foster stronger cross-functional relationships.

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