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Sift the Essential from the Excess
As organizations grow, they often accumulate unnecessary processes that hinder performance. Leaders must periodically evaluate and eliminate these redundancies to maintain focus on core goals, primarily serving customers. Emphasizing that growth doesn't have to equate to excessive process, it's crucial for leaders to identify and prioritize what truly matters. The concept of 'proxies' serves as a reminder to avoid relying on metrics or processes that merely represent the goals rather than contributing to them directly.