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Distribution First cover image

Grow a Successful B2B YouTube Channel | Live Community Q&A

Distribution First

NOTE

Engagement Over Assumptions

Effective online interaction mirrors the personalized experience of physical retail environments, where salespeople engage customers with relevant questions. Unlike in-person shopping, the internet assumes a level of privacy that complicates direct outreach. Building relationships requires a longer-term strategy, emphasizing thoughtful engagement with potential clients, such as commenting on their content rather than pursuing aggressive tactics. This approach fosters authenticity and avoids overwhelming prospects, allowing for more organic connections to develop over time.

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