Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
Newsletter Operator
Diversifying Newsletter Brands for Higher Subscriber Engagement
The company has diversified its brands with different newsletters to cater to the varied interests of its 4.3 million subscribers, focusing on different niches like stocks, gaming, crypto, and more. Older individual investors tend to subscribe to multiple lists, so having various brands ensures higher subscriber engagement. The company's open rate is about 21% if fake opens are excluded and around 40% when included. Many advertisers do not consider automated opens, so a true open rate is typically about half of the reported rate.
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