A recent poll by Rasmussen revealed that 71% of Americans want Disney to return to wholesome programming for children and let parents decide when children are exposed to sexuality. Additionally, 54% of respondents believe that LGBTQIA programming is not appropriate for children under 12. The poll did not break down political leanings, but another survey conducted by the mainstream outlet puck indicated that 30% of Republicans and 26% of independents have an unfavorable opinion of Disney, while only 8% of Democrats feel the same. Disney's unfavorability rating stands at 21%, the highest among entertainment companies, impacting its brand perception negatively and leading to a 10% decline in stock value after disappointing box office earnings.