#64: Meta vs. Apple: the Future of Open vs. Closed Tech
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Embrace Verticalization for Greater Impact
Engagement and the ability to mobilize an audience are heavily influenced by algorithms, particularly on platforms like YouTube. Current strategies employed by brands such as BuzzFeed and Mr. Beast may not be sustainable, as they focus on being generalists targeting a mass audience. The trend has shifted towards verticalization and niche markets, which allow for hyper-targeting and the potential to build more successful businesses in 2024. Generalized approaches may struggle in this evolved landscape, highlighting the need for companies to adopt niche strategies to thrive.
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