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Tumblr and WordPress Data Sale to AI Companies
Aramatic, the owner of Tumblr and WordPress, is in talks with OpenAI and other AI companies to sell their data. There were internal posts indicating a potential mistake where sensitive content may have been included in the data dump meant for sale. Aramatic had to release a post called Protecting User Choice to handle the situation. They emphasized the importance of alignment with user values like attribution, opt-outs, and control in partnerships with AI companies. This move is seen as a crucial revenue opportunity for Tumblr, which has struggled with monetization. The company faces a dilemma between satisfying their user community and engaging in data sales, which might offer a new business model for sustainable growth.