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#104 Ingvar Kamprad (IKEA)
Founders
Step Forward Ferociously
Combining mail order and furniture sales was an innovative business model that had not been implemented elsewhere at the time. This pioneering idea exemplifies the principle of gradual yet determined progress, emphasizing the importance of moving forward with intentionality and ferocity. The initial success of the venture established a foundational resource for future expansion, despite the overwhelming uncertainty experienced during the opening. The significant turnout and the pressure to meet customer expectations highlighted the challenges of scaling operations while ensuring quality service. Ultimately, this experience underscored the value of resilience and constant effort in building a successful business.
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