Choiceology with Katy Milkman cover image

A Sticky Situation: With Guests Richard Thaler, Wendy Wood & Susan Budowski

Choiceology with Katy Milkman

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Navigating Barriers and Friction in Our Decision-making

We've all experienced the frustration of navigating barriers in customer service. Sometimes they're accidental, other times intentional. But there are moments when these barriers disappear, whether by accident or design, making our lives easier. In this episode, we explore how the level of friction we encounter can greatly impact our decision-making process. From convenient one-click purchases to complicated rebate forms and long wait times, we delve into the effects of these obstacles.

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