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Positive and Strength-Based Approach for Effective Communication
The speaker realized that research was not effectively reaching policy makers and the general public, leading them to combine research with policy and creative communication. They focused on better communication by hiring a graphic designer to help researchers communicate beyond academic peers. Additionally, the organization takes a positive, joyful, and strength-based approach, believing that change comes through hope and that joy can be a radical act. While not ignoring the severity of the issue, they aim for sustainability and effectiveness in communication for both the organization and the movement.