Building a Second Brain is Unintuitive: The Effect of Temporal/Hyperbolic Discounting/Present Bias

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Using a tool consistently over a long period of time has two benefits: becoming quick and efficient with it, and having a valuable resource for content ideas. The key is to consistently use the tool and build up a data store over time. It may seem overwhelming, but even starting with a few entries can be useful and it only gets better with time. Not many people have experience in nurturing and improving something over the long term, so the concept of slow and patient growth is often overlooked.

Jerry Michalski helps organizations become more trustworthy by exploring their language, processes, and intentions. That’s fascinating in itself — but I wanted to talk with him primarily because he curates an online resource called Jerry’s Brain, a deep repository of interconnected thoughts. He’s worked on Jerry’s Brain for a quarter of a century, longer than any other such experiment I’m aware of. So, I wanted to find out why and how he does this.

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