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3 Things You Need To Outperform 99% Of Entrepreneurs
My First Million
Values / mottos should include the tradeoff
Values should not be generic statements but should represent something that requires giving up something valuable in return. Companies should have defining principles that involve a tradeoff, making them more meaningful and impactful. Generic values like 'honesty' are automatic and lack depth. Successful values or mottos, like Nike's 'Just Do It', include a sense of urgency and sacrifice, emphasizing that there is a cost to adhere to them, making them more powerful and compelling.
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