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Richard Branson on saying yes now and figuring it out later
WorkLife with Adam Grant
Lessons from Taking on Giants
Lessons learned from the failure of competing with Coca-Cola include the importance of being significantly better than a giant when challenging them. Even though the venture failed, it did not harm the Virgin brand and taught the valuable lesson that it's acceptable to be the underdog. It is crucial to pick oneself up, learn from failures, and try again. The mindset of being adaptable and willing to change one's mind, as mentioned in the context of commercial spaceflight, reflects the value of continuous evolution and openness to new ideas.
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