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Advancements in AI Capabilities for Marketing Automation
AI models like Chat GPT are rapidly improving, enabling them to replace human input in marketing tasks. In the past, the free version of Chat GPT was not reliable for customer-facing content, but current models can generate human-like text that can be posted directly. This progress is leading to the automation of end-to-end marketing processes using AI, shifting from assisting with work to outright replacing human involvement. The increasing capabilities of AI suggest that soon, more than 30% of marketing work could be managed by AI.
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