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Barefoot Wine: Bonnie Harvey and Michael Houlihan
How I Built This with Guy Raz
Mastering Shelf Presence is Key
Achieving significant revenue and profitability with a small team showcases the potential success of niche companies in competitive markets. However, the realization of the importance of maintaining stock availability becomes critical in consumer packaged goods, as customers can only purchase products that are accessible. This insight reveals the balance between growth ambition and the challenges posed by larger competitors with greater resources, ultimately leading to strategic decisions about scaling operations effectively.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode